Car Buying Is Broken
Most buyers walk into a dealership without knowing what the dealer actually paid for the vehicle. That information gap costs you hundreds — sometimes thousands — of dollars.
Inflated Invoice Prices
The “invoice price” has been deliberately inflated over decades. What you see online is not what the dealer really paid.
Information Asymmetry
The dealer knows exactly what they paid, what incentives they’re receiving, and how low they can go. You don’t.
Hidden Dealer Cash
Manufacturers pay dealers secret bonuses and holdback percentages that never appear on any invoice you’ll find.
Three Steps To A Better Deal
Our reports level the playing field so you negotiate from a position of knowledge, not guesswork.
Tell Us Your Vehicle
Select the year, make, model, and trim of the vehicle(s) you’re shopping for. You can add up to five alternatives.
Get Your Report
We’ll send you a detailed pricing report with the real dealer cost, holdback, incentives, and a recommended target price.
Negotiate & Save
Walk into the dealership knowing the numbers. Our customers regularly save $1,500–$3,000+ off the typical negotiated price.
Your Fighting Chance Package
Detailed Pricing Report
The real dealer cost, including holdback and all current manufacturer-to-dealer incentive programs.
Target Price Guidance
A realistic “target price” based on current market conditions and what other buyers are actually paying.
Negotiation Scripts
Word-for-word negotiation guidance so you know exactly what to say — and what not to say — at the dealership.
Email Support
Get personal email support from James Bragg Jr. and the Fighting Chance team throughout your car-buying process.
Trusted By Over 150,000 Car Buyers
Customers served since 1993
Average savings per customer
Years of pricing expertise
Ready To Get Your Report?
Don’t walk into a dealership without knowing the real numbers. Your personalized pricing report is just a few clicks away.
Order Your Report NowOne-time fee • Instant delivery • No subscriptions