Born From A Bad Car Deal
In the early 1990s, founder James Bragg — a senior marketing executive with degrees from Andover, Yale, and Harvard Business School — had an epiphany after his own frustrating new-car purchase.
He realized that the entire car-buying process was rigged against the consumer. The “invoice price” everyone relied on was inflated. The information services claiming to help buyers were actually funded by — and beholden to — the auto industry.
So he created Fighting Chance: a service with zero ties to any dealer, manufacturer, or industry advertiser. The only car-pricing source that works exclusively for you.
Founded
James Bragg launches Fighting Chance from his home
Online
FightingChance.com goes live, reaching buyers nationwide
USA TODAY Feature
James goes head-to-head with industry giants in a landmark roundtable
Today
150,000+ customers served, still 100% independent
Not Another Car Site
Other “Car Info” Sites
- Funded by dealer advertising and lead-selling
- Show inflated “invoice prices” as real costs
- Sell your contact info to dealers as “leads”
- Hide holdback and dealer incentive data
Fighting Chance
- 100% consumer-funded, zero industry ties
- Reveals the real dealer cost including hidden money
- Never sells your information to anyone
- Personal email support from our founder
Get To Know Us
See For Yourself
Join the 150,000+ buyers who took control of the car-buying process with Fighting Chance.
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